Strong roots are essential for healthy, new growth.
This is a guiding principle in both natural systems and thriving organizations. Gilbert Architects has embraced this as we reveal our refreshed brand identity, honoring our established foundation while embracing our exciting evolution.
Evolution, Not Revolution
Our new logo is more than a change in graphics—it’s a thoughtful evolution that reflects our growth and vision moving forward. We’ve crafted a new visual identity to reflect our next chapter while honoring the values and approach to educational architecture that have defined us from the beginning.
The transition from our previous sage green, serif-based design to our new logo symbolizes our commitment to both timeless design principles and forward-thinking innovation.
The Story Behind Our Design Choices
Our new logo embodies several deliberate design elements, each with significant meaning:
Breaking Out of the Box: The most significant design choice in our new logo is how our name extends beyond the green frame—conveying growth and innovation, while still embodying stability, reliability, and credibility.
Upward Movement: The custom upward elements in both the box and letterforms create a subtle sense of ascension and progress.
The Frame: The distinctive “G” framed in a green square frame represents stability and reliability, and echos our previous brand identity.
Color Evolution: We’ve transitioned from a sage green to a more vibrant green, representing growth and renewal. The deeper blue-green shown in the text adds sophistication and depth.
Continuing Our Commitment
While our look has evolved, our core values and commitment remain unchanged. We continue to prioritize creativity, collaboration, and credibility to create spaces that inspire learning and community.
To our valued clients and partners, thank you for your continued trust and collaboration throughout the years. We look forward to strengthening our existing relationships and building new ones as we move forward together in this next chapter.
The journey continues, with deep roots supporting fresh growth.
